Nestled in the picturesque town of Holmfirth The Pattern Principle is an interior showroom offering; Interior design services, made to measure soft furnishings, bespoke upholstery, wallpaper and paint.

The Pattern Principle specialises in all aspects of soft interior design for the home with over 40 years of handcrafted expertise and a team of dedicated seamstresses and upholsterers.

Let us inspire and guide you in creating a unique and personal home…

Our Services

Interior Design

Interior Design

From single rooms to full house interior designs, The Pattern Principle has years or experience delivering incredible results.

Bespoke Upholstery

Bespoke Upholstery

From recovering a beloved treasure to new solid framed upholstered furnishing, The Pattern Principle has got you covered.

Made to Measure

Made to Measure

The Pattern Principle offer a full in house, hand finished, made to measure service for all you blind and curtain needs.

Customers reviews

‘I am so excited after receiving my mood board and cannot thank you enough. I am literally going to want you to do every room!’
‘Our blinds were fitted this week & truly made our house a home. They are beautiful. The service we received from start to finish has been first class.’
‘We are delighted with our curtains they are truly fantastic! We have had amazing service from you all & could not have wished for anything better.’


Our Team

Claire Crawford

Founder / Director

Founded in 2014 The Pattern Principle was Claire’s dream to offer a unique and bespoke one to one interior service. Where clients could realise their creative vision and be inspired by some of the leading interior brands.

Claire’s passion for textiles comes from working for some of the leading high street’s brands and many years designing, sourcing and producing upholstery collections as well as a buyer for the likes of Next and Dunelm.

With a textile degree and formal training in both Interior Design and Feng Shui for the home Claire’s passion for colour and pattern is evident in the personal journey she dedicates to every home she works in.

Tracy Upton

Interior Sales Consultant

Leading our front of house showroom Tracey manages the day to day running of The Pattern Principle.

Her passion for Interior design is evident in her personalised one to one service she provides to our clients; marrying ideas to individual design, taste and style. 

With a strong background in customer service and project management Tracey is dedicated to creating beautiful and personal homes for all our clients.



The Pattern Principle

01484 766 390

The Pattern Principle Ltd

25 Victoria Street



Opening Times

Tue to Fri  – 10:00 to 16:00

Saturday – 10:00 to 14: 00

Sunday & Monday – Closed