Our Team
Claire Crawford
Founder / Director
Founded in 2014 The Pattern Principle was Claire’s dream to offer a unique and bespoke one to one interior service. Where clients could realise their creative vision and be inspired by some of the leading interior brands.
Claire’s passion for textiles comes from working for some of the leading high street’s brands and many years designing, sourcing and producing upholstery collections as well as a buyer for the likes of Next and Dunelm.
With a textile degree and formal training in both Interior Design and Feng Shui for the home Claire’s passion for colour and pattern is evident in the personal journey she dedicates to every home she works in.
Emma Irving
director
Collaborating and joining The Pattern Principle as Claire’s business partner in 2019. Emma’s expertise lies from working with major design-led lifestyle brands including; Conran, Liberty, Zandra Rhodes as well as high street names such as Next, John Lewis and House of Fraser.
From a 10-year career working within the textile manufacturing industry Emma crossed paths with Claire firstly in the corporate world before finally bringing their passion for interiors together in 2019.
At degree level Emma worked firstly within the theatrical world designing sets and costume before turning her attention to interior based designing for exhibitions, galleries and client homes.
Tracy Upton
Interior Sales Consultant
Leading our front of house showroom Tracey manages the day to day running of The Pattern Principle.
Her passion for Interior design is evident in her personalised one to one service she provides to our clients; marrying ideas to individual design, taste and style.
With a strong background in customer service and project management Tracey is dedicated to creating beautiful and personal homes for all our clients.
